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Archive for November, 2007

Designer’s blog with an attitude

Tuesday, November 20th, 2007

Our old friend Aaron sent us word of a great link. normann copenhagen is “a design company - with an opinion” and a passion for plastic dogs. The blog shows interesting views from around the world and doesn’t hold its punches when it comes to saying what it thinks of what it sees.

The safety scissors particularly caught my attention - a great example of pointless packaging.

Check it out for some examples of good and bad design around Copenhagen and the globe.



Danish candy

Sunday, November 18th, 2007

For years, I’ve been a devoted reader of DailyCandy - a very snappy, well-written (and free) email service that infuses my often dull email inbox with a daily dose of trends, news, and deals for big cities (with editions dedicated to Boston, New York, Washington DC, London and many others - and versions focused on travel and kids).

I love DailyCandy. From weekend activity suggestions to the latest fashion trends to the invention of new words, it never ceases to entertain and enlighten. So imagine my excitement last week when my favorite trend-spotter spotted Copenhagen!

In Denmark’s the Spot, Copenhagen is all charm, style, and activity that makes you come back for more.

Sometimes, after spending the majority of our time on practical or work-related matters that don’t leave much time for sitting back and enjoying, it’s good to be reminded that we live in “Copenhagen — where dreamy bohemian meets cutting-edge modernism.”



Eye for Image/FLSmidth Table Tennis Contest

Friday, November 16th, 2007

Last night we had our friends over from FLSmidth for a table tennis contest. In the weeks leading to the event there was plenty of competitive banter between the two camps (as we had previously played each other). But this time it was serious. There were more people on each side. A team strip (I mean shirts, not…you know…). Some snacks. And a trophy.

After a few practice games and some last-minute decisions about the rules, we were ready to go! Each game played was a doubles match, which meant that bodies quite often got in the way of each other (sorry Asya!), but the confusion over whose turn or serve it was added to the fun of the whole event.

The results were pretty close throughout the evening, but at 16:55 the FLS Warriors were trailing behind the EFI Bears by just one point. FLSmidth managed to pull it back so the scores were even. At 14 points each, both teams decided to give it their all. It was time to bring out the big guns…

Both teams put forward their best-performing players. The duo who could secure glory and the stunning trophy would surely be idols for table tennis players everywhere. It was Anders and Henrik versus Matt and David. As the four men picked up their bats and squared up to the table, you could have cut the atmosphere with a cheese slicer.

The game was fast and furious as each man played as if he was playing for his life. The table tennis ball flew in all directions, narrowly taking out a spectator’s (Shila’s) eye and causing each man to throw himself around the arena as he desperately fought for each point. Man and table tennis bat became one - it was like watching a scene from The Matrix. After notching up some well-earned points, Matt and David came through for the EFI Bears and claimed victory not just for themselves, but for the whole team.

The whole evening was really good fun and FLSmidth has promised us to a rematch so they have a chance to win the trophy next year. Thank you for coming over guys - we had a great laugh, and hope you did too!



Copywriting for the toilet

Friday, November 16th, 2007

I was sitting on the toilet at the office this morning and couldn’t help but notice the text on the packet of toilet paper beside me. Apparently, the toilet paper we use at work is T4 System. This is what is says on the pack:

Toilet Paper
Roll
T4 System

T4 System? This sounds pretty fancy, huh? Perhaps some amazing technology or cutting-edge new way of creating extra strength and absorbtion? No, it turns out that the T4 System decribes:

1. The number of sheets
2. The length of the roll
3. The height of the roll
4. The fact that it’s two ply

The T4 System? Isn’t good enough to simply write toilet paper and leave it at that?



Commitment issues

Monday, November 5th, 2007

Last week I did something that I hadn’t done since I was 12 years old: I started to write a diary. I don’t really know why I decided to start one. Perhaps my move to Copenhagen this year has given me more of an observational outlook on things.

The tapping on my computer at home is a far cry from the scribbles and crossings out in a scruffy little exercise book. And my thoughts today are certainly different to the undoubtedly enthralling revelations entitled ’What I did during my school holidays’.

The interesting thing I’ve noticed since starting my new journal, is how my writing has changed from the first entry to the most recent. The very first paragraphs are a little bit formal, the day’s activities are chronicled, and there’s not much humour. After just one week, I’m less careful around grammar, punctuation and spelling - and I’m more inclined to make fun of myself. But there’s a more natural flow to the text. Re-reading stuff from the past two days actually made me laugh out loud.

And then it occured to me: my ‘writing muscle’ had been out of shape. Of course, working for Eye for Image, you can’t avoid writing. As well as creating things from scratch, there’s editing client work and emails about this and that. But personal feelings? No way.

The hour or so spent just typing away each night has really helped me to get my thoughts out on screen. And the fact that they are not organised in neat little paragraphs with headings and bullet points didn’t matter one bit.

But has it helped me with my work? Well, when emailing clients and colleagues I no longer deliberate quite so much over which words to use, or think twice because what I’ve written is a bit ‘cheeky’. I no longer have the fear of revealing my personality through my written communication, even though it is in some way permanent. Quite often, instead of pressing the ‘delete’ button, I’ll just press ’send’.

So my advice to all writers out there sitting on their big fat writing muscles who might be going through a phase of being too frightened to commit words on screen: start a diary. It’ll help you express things in a way that might be refreshingly different!

Why not check out this impressive list of diarists for inspiration?



One value-added translation I’ll never do

Thursday, November 1st, 2007

Last Wednesday, Jonathan and I attended Mikhail Gorbachev’s talk at Børsen Executive Club. A week later, I’m still thinking about the former Russian president’s appearance so I thought I’d share the most lasting impressions.

I’ll be honest: I haven’t followed Gorbachev’s career since I left Moscow at the age of ten. When I think of him today, first I image the Russian nesting dolls depicting his face, then his current modelling stint for Louis Vuitton luggage. Not very political – so I was eager to learn where he stands these days. Is his heart in Russia or is he an expat fighting independently for his cause?

Last week’s event was enlightening to say the least. Not to mention surreal: Gorbachev’s distinctive intonation brought me back twenty years, to the Soviet television set where he tirelessly promoted Perestroika and glasnost’.

Gorbachev’s Børsen speech focused on environmental issues – particularly water. He called for ”global glasnost’’” – the only force that can help us overcome the environmental dangers our planet faces. The speech was informative and inspiring – and soon forgotten. As you can imagine, the questions and answers session following the speech took a u-turn towards politics.

And that’s where the fun began. Gorbachev spoke in Russian with a live translation in English. And boy did his advisor and interpreter of 20 years provide value-added service on the stage. Gorbachev flared up on several occasions, seemingly frustrated by naive Western questions about Russia’s political agenda. The translator toned it all down, taking his time to find the right words to – in my opinion – significantly de-politicize the dialogue.

The scene made it clear that Gorbachev has great interest in defending Russia. Not just because he used “we” on several occasions when speaking of his motherland. When Russia’s motives were questioned, he said the country would, as always, deliver on its promises to the world. Further questioning ruffled his feathers: the basic gist of one of his replies was “If you ask questions like this, it’s not really worth trying to explain things to you”. But that was in Russian. In English, this became a very diplomatic retort about how complex Russia is.

Gorbachev wasn’t afraid to step out on a limb a bit. When asked if he agreed with Putin that the US has lost the war in Iraq, he answered, ”That was lost the moment it began.” But it was only the limbs that were pro-Russia that he was comfortable with.

The last question was the most poignant – and the most telling. Gorbachev was asked about the West’s criticism of Putin and the future Russia’s democracy. With journalists being killed and no freedom of the press as the West defines it, where is Russia going? And here, it was hard to contain a laugh. Gorbachev philosophized: The US became a democracy in 200 years – you can’t expect Russia to do it in 200 days. It’s like asking a child to start walking and speaking German the moment it’s born: just impossible.

Let’s not talk about the fact that more journalists are being killed now than before. That there is no political opposition. That there isn’t a single TV program that comes close to criticizing the current administration. That the only free speech is on Echo of Moscow, a radio station whose broadcasts are only available to the select few – the old “intelligentsia”.

What is going on??

Is Gorbachev just as scared to speak the truth as the others? Or does he really believe in this shallow “growing pains” explanation? Is he taking on the environment because that’s the only safe ground where he can fight for his true beliefs?

Perhaps most importantly of our discussions of communication on this blog: Why is what he’s saying being so dramatically altered? Can’t we still speak the truth, even if it’s not what the world wants to hear?





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