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Archive for January, 2008

Men’s news service with razor-sharp humour

Wednesday, January 30th, 2008

After reading the Bad product names article in our recent edition of Wordspin, I thought I’d share this product review with you. It’s by an alternative email news service called Thrillist. The links (as well as the well-written copy) are really funny. And although it calls itself the leading men’s lifestyle newsletter, I’m signing up today. (I’m a girl by the way.)



Idea-ting? OK, whatever.

Tuesday, January 22nd, 2008

I’ve just come across this brilliant ad from IBM. Have you ever worked in an organisation where brainstorming was as painful as this?



Norway versus Denmark: who’s having a good time?

Sunday, January 20th, 2008

Odd Børrestzen's book

As a longtime resident of Denmark now living in Norway, I’m often asked what’s different between the Danes and Norwegians. I’ve already posted about the service industry in the two countries. And over the last few months, I’ve begun to notice another major difference: the idea of a good time is completely opposite.

The Norwegian attitude is expressed wonderfully in this passage from Odd Børretzen’s book How to Understand and Use a Norwegian: A User’s Guide.

“[The Norwegian] wants the time he spends with other people to result in something sensible, or enable him to:
1. learn from it
2. have a child by it, or
3. obtain a good Fisheries Agreement.
The Norwegain has never quite understood how people from other lands can find it morally justifiable to sit in a pub, at a sidewalk cafe, or in a marketplace for hours, and talk about anything for no other purpose than just sitting there talking.”

The more time I spend in Norway, the more I realise this is true. Norwegians love to be doing something in their spare time. They climb mountains, go fishing, walk the coast, sew, better themselves. The idea of doing ‘nothing’ is thoroughly alien.

Compare this to the Danes, whose idea of a good time is nothing but sitting and chatting with friends.



Ud..sale?

Monday, January 7th, 2008

Getting back to Copenhagen from the US has been easier this time around. And it’s all thanks to the Danish stores. This year, instead of posting UDSALG signs in the departments trying to get rid of last year’s goods, they’ve gone for SALE. Jyllands-Posten remarked on it in yesterday’s paper, ironically warning the locals not to get confused by the signs.

Magasin looks just like the Macy’s in New York.

I imagine it’s helping to boost business with international customers.

But how do the Danes feel about this? Is it ok to go 100% Anglo? Or should they make an effort with bilingual signs?





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