A better service for less money
Sounds good, huh? But is it possible when it comes to copywriting? Many of our customers seem to think it is - and are using long-term service contracts to achieve it.
In short, this means creating centralised supplier contracts with fewer suppliers. Because the supplier builds up a relationship and knowledge of your company, you get a better end product and use less time on briefings. And you don’t spend time negotiating a new contract for each job.
Here’s what our managing partner, David Hoskin, has to say about it. “More of our customers are looking to solidify their relationship with us in this way. It allows them to build up trust over a number of jobs until we’re viewed as an extension to the marketing department. We can be called upon when things get busy – and guarantee to always have writers available to get the job done on time. Also, with this level of trust and insight into the client, we’re able to support other agencies who offer a unique service on a project but don’t know the client so well.”
So, could this be the death of supplier juggling? Read the full article to find out more.
