A brief rant about links
Yesterday, I was doing what should have been a very short bit of research. But in the end, it took me ages, absolutely ages. The reason was poorly described links.
I was on the Interbuild website. Interbuild is a big trade fair in the UK for the construction industry and I was writing material for an architectural firm going to the event. Quite simply, I wanted to check out some other architectural firms that were attending to see what they were writing. Should have been simple, no?
Not on Interbuild’s website. Conveniently, the website lists all the attendees alphabetically and each company name is a link to further information. BUT, the link is nothing but a company name. Fine if you know the company, but far too much random clicking if you don’t. What’s the point in giving a list of names if you don’t tell the reader what the names mean? These firms come from all over the world and every area of the building industry, there’s no way someone would know them all.
So, to my rant. I hate links that don’t tell you what you’re going to find when you get there! Please, please, please, if you going to send me somewhere, tell me where I’m going!
