Comments on: A tasteless cafe latte http://www.eye-for-image.com/blog/a-tasteless-cafe-latte/ THE blog for copywriters and communicators Sat, 22 Nov 2008 04:45:37 +0000 http://wordpress.org/?v=2.5.1 By: Dan Elloway http://www.eye-for-image.com/blog/a-tasteless-cafe-latte/#comment-202 Dan Elloway Tue, 08 Jul 2008 11:24:30 +0000 http://www.eye-for-image.com/blog/?p=110#comment-202 Strange that large latte translated in 'warm' milk. I lived in Sicily for a year, and as far as I remember, in Italian latte does not mean warm milk. It just means milk. So they assumed you wanted it warm...but didn't assume you wanted caffeine in it. Perhaps you looked really quite perky already. Or were you in pyjamas? Strange that large latte translated in ‘warm’ milk. I lived in Sicily for a year, and as far as I remember, in Italian latte does not mean warm milk. It just means milk. So they assumed you wanted it warm…but didn’t assume you wanted caffeine in it. Perhaps you looked really quite perky already. Or were you in pyjamas?

]]> By: Russell http://www.eye-for-image.com/blog/a-tasteless-cafe-latte/#comment-201 Russell Tue, 08 Jul 2008 10:53:46 +0000 http://www.eye-for-image.com/blog/?p=110#comment-201 Oh.. my actual point was that someone working in a Starbucks by Zürich train station serving an English speaking person should at least question what was meant by the order. Oh.. my actual point was that someone working in a Starbucks by Zürich train station serving an English speaking person should at least question what was meant by the order.

]]> By: Russell http://www.eye-for-image.com/blog/a-tasteless-cafe-latte/#comment-200 Russell Tue, 08 Jul 2008 10:48:40 +0000 http://www.eye-for-image.com/blog/?p=110#comment-200 I ordered a "large latte" in a Starbucks in central Zürich last week and was given a large glass of warm milk. Although I was in the German speaking part of the country, Italian is still an official language and of course "latte" doesn't mean foamy, milky espresso in Italian... it means "milk" and only "milk". So despite "latte" essentially meaning coffee in most of the world, even in Starbucks here you have to order "latte macchiato" to receive some caffeine too. I ordered a “large latte” in a Starbucks in central Zürich last week and was given a large glass of warm milk. Although I was in the German speaking part of the country, Italian is still an official language and of course “latte” doesn’t mean foamy, milky espresso in Italian… it means “milk” and only “milk”. So despite “latte” essentially meaning coffee in most of the world, even in Starbucks here you have to order “latte macchiato” to receive some caffeine too.

]]> By: Dan Elloway http://www.eye-for-image.com/blog/a-tasteless-cafe-latte/#comment-199 Dan Elloway Tue, 08 Jul 2008 10:32:52 +0000 http://www.eye-for-image.com/blog/?p=110#comment-199 I actually went for the taste-free latte. Not a great choice in retrospect. PS. Thanks for pointing out the spelling error...and I can see you've made one too :-) I guess this is a good example of why we always have at least two writers working on a job. I actually went for the taste-free latte. Not a great choice in retrospect.

PS. Thanks for pointing out the spelling error…and I can see you’ve made one too :-) I guess this is a good example of why we always have at least two writers working on a job.

]]> By: Fiona Tod http://www.eye-for-image.com/blog/a-tasteless-cafe-latte/#comment-198 Fiona Tod Tue, 08 Jul 2008 10:04:07 +0000 http://www.eye-for-image.com/blog/?p=110#comment-198 So which 'taste' did you go for in the end Dan? Personlly, I'm an iced coffee with caramel (no cream) girl. BTW, the Starbucks website (www.starbucks.com) has a feature called 'Got a great idea?' where they have created an enormous online community where they're discussing things like: > recycling cups > being able to buy someone a coffee remotely (like Facebook's boozemail, except you actually do get a drink by printing out a confirmation email with a barcode) > loyalty cards > coffee icecubes The best thing is that you can vote on your favourite ideas, and you can see which ones Starbucks have implemented (or are under review etc.). Cool huh? Not sure if that would work for Eye for Image, but we have introduced a new service recently based on a customer idea: the Klippekort. This has been extremely popular (and certainly keeping us all busy over the summer!). So I guess it doesn't matter what size compay you are, it pays to really listen to your customers! P.S. 'too' in the second paragraph should be 'to'. Sorry, I just can't switch myself off! So which ‘taste’ did you go for in the end Dan? Personlly, I’m an iced coffee with caramel (no cream) girl.

BTW, the Starbucks website (www.starbucks.com) has a feature called ‘Got a great idea?’ where they have created an enormous online community where they’re discussing things like:
> recycling cups
> being able to buy someone a coffee remotely (like Facebook’s boozemail, except you actually do get a drink by printing out a confirmation email with a barcode)
> loyalty cards
> coffee icecubes

The best thing is that you can vote on your favourite ideas, and you can see which ones Starbucks have implemented (or are under review etc.). Cool huh?

Not sure if that would work for Eye for Image, but we have introduced a new service recently based on a customer idea: the Klippekort. This has been extremely popular (and certainly keeping us all busy over the summer!). So I guess it doesn’t matter what size compay you are, it pays to really listen to your customers!

P.S. ‘too’ in the second paragraph should be ‘to’. Sorry, I just can’t switch myself off!

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