I’ve just come across this article about Spannerworks over at The Guardian’s Organ Grinder blog (a great source of information on all things relating to social media). I’d never heard of Spannerworks before but I’ve just spent the last half an hour engrossed in their site.

Here at Eye for Image, we think their tagline – Mapping the web for brands: Learn more about your brand’s presence in online social networks – is a masterpiece of simplicity (note to other companies, sometimes the most powerful statements are the most straightforward). 

The web, and how to utilize its vast communications power, is such a hot topic for companies at the moment. But it’s also a bewildering one. The Internet is a confusing place and there is a real scamble going on out there to make sense of it.

There’s a raft of tech companies developing mapping tools to help businesses plot a path to real value.  But Spannerworks look like they’re a few steps ahead of the competition with an array of tools to help companies find out who is talking about them and what they are saying. Armed with this information, “Spannerworks’ advanced social network analytics are then applied to help marketers build models of relationships and influence within their identified networks”. Sounds cool, doesn’t it?! 

Using crisp, clear language, Spannerworks outline who they are and what they do, touching on the issues that are so relevant to companies right now (search engine optimization, online brand-building) and generally doing a great job of subtly implanting the notion that you really need their services!

Their site is great as well, eschewing fancy Flash graphics in favor of functionality and form. Overall a big thumbs-up from us!

This entry was posted on Wednesday, May 9th, 2007 at 3:24 pm by Aaron Bateman and is filed under Online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.