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Eye for Image Blog
Archive for the ‘Miscellaneous’ Category
Friday, August 15th, 2008
According to a recent article in Markedsføring, tourists are turning their backs on Denmark. And Denmark’s marketeers are blaming the porcelain-obsessed marketing that pushes Denmark as a fairytale land. Instead, the marketeers would like to see greater focus on Christiania, the gay scene and Denmark’s free-mindedness. This seems like a good idea to me.
Look at one of Denmark’s neighbours and biggest tourist competitors, Norway. Even Norway has a porcelain factory that pumps out exquisite, and expensive, porcelain. And while fairytales may be good for kids, Norway has fjords, mountains and polar bears (not in the streets!).
So the key would be to find Denmark’s unique selling points (USPs) and push these to the hilt. So what are they? As the marketeers say, Christiania is a good one - and regularly comes high on lists of Denmark’s top tourist attractions. But it’s been watered down in recent years.
So what else is there? While Denmark’s gay scene and free-mindedness may not be unique, they certainly appeal to the country’s closest neighbours. And they could be harnessed until Denmark becomes known as Northern Europe’s most open-minded nation. That would have some appeal to certain tourist profiles.
Whatever happens, as the marketeers point out, it has to overcome Denmark’s recent bad international publicity. Take a look at CCN’s Danish section and you’ll see why. It’s all Salmonella and Islamic ire. But according to CNN, Denmark still ranks highest as the happiest place on Earth. Perhaps it’s about time people outside Denmark began to see why - and when they did, they might also discover Denmark’s USP.
Posted in Communication, Miscellaneous | 1 Comment »
Friday, August 8th, 2008

This car advert caught my eye on a recent trip to Poland. But something in the number plate put me off buying one.
Posted in Miscellaneous | 1 Comment »
Tuesday, July 8th, 2008
“Do you want your caffe latte with taste?”
“Can I get it without taste?”
“Of course, but for only five kroner extra, you have it with taste.”
That was a snippet of a rather bizarre conversation I had recently in an Oslo cafe. I was rather puzzled by what a tasteless cafe latte may be: with a swirly straw perhaps. Maybe with a colourful umbrella. But after some further interrogation, I realised that the word the waitress was looking for was flavour. A small difference in word, but a huge difference in meaning. She was referring too flavoured sirups, but even with the correct word, the question still needs a little polishing to get the actual meaning right.
This wasn’t some out of the way cafe in the suburbs that wasn’t used to foreigners. It was on the main drag, two minutes walk from where the tourist boats dock - and with a clear view of the royal castle. Which made me think - perhaps special English courses designed just for waiting staff would be a good idea. If you know of any, let me know and I’ll pass the details onto the cafe in question.
Posted in Miscellaneous | 5 Comments »
Monday, May 26th, 2008
Last week we had our friends over from NNE Pharmaplan for a bit of table tennis. It was a great opportunity for us all to let our hair down after having worked hard on a major project together.
NP United came fully prepared with their t-shirts and even tried the old distraction technique by supplying us with delicious alcohol and sweets. But, with our new team name ‘Eye of the Tiger’, we managed to keep our blood sugar and alcohol levels under control.
Although we won most of the games (which means we hold onto our trophy), NP United’s Hassan and Ingo managed to thrash us twice, 11 points to love. Other highlights included Ingo’s famous ping pong ball-rolling ‘Guess which hand?’ technique, and the singles games towards the end, which were pretty close on points, resulted in a ‘best of three’ nailbiting finish.
Thanks for coming over NP United! Let us know when you’re ready for a rematch - or if you would like to challenge us to a different game. Badminton perhaps?
Posted in Miscellaneous | 2 Comments »
Wednesday, February 27th, 2008
There are two really good reasons to check out this YouTube video.
Firstly, it reveals that Denmark is the happiest place on Earth. Blue Zones has surveyed hundreds of thousands of people around the world and it seems that Danes are just really happy - not just at the time of asking, but with life in general. Which, if you live in Denmark, may be enough to make you forget about the weather for a while.
Secondly, it’s a great example of comments becoming more interesting than the piece they are commenting on. When I checked, 106 comments had been left - and the debate is raging as to why Danes are so happy, and whether they really should be. It’s fascinating reading. But be warned: not everyone is happy for the Danes…
Posted in Communication, Miscellaneous | No Comments »
Sunday, January 20th, 2008

As a longtime resident of Denmark now living in Norway, I’m often asked what’s different between the Danes and Norwegians. I’ve already posted about the service industry in the two countries. And over the last few months, I’ve begun to notice another major difference: the idea of a good time is completely opposite.
The Norwegian attitude is expressed wonderfully in this passage from Odd Børretzen’s book How to Understand and Use a Norwegian: A User’s Guide.
“[The Norwegian] wants the time he spends with other people to result in something sensible, or enable him to:
1. learn from it
2. have a child by it, or
3. obtain a good Fisheries Agreement.
The Norwegain has never quite understood how people from other lands can find it morally justifiable to sit in a pub, at a sidewalk cafe, or in a marketplace for hours, and talk about anything for no other purpose than just sitting there talking.”
The more time I spend in Norway, the more I realise this is true. Norwegians love to be doing something in their spare time. They climb mountains, go fishing, walk the coast, sew, better themselves. The idea of doing ‘nothing’ is thoroughly alien.
Compare this to the Danes, whose idea of a good time is nothing but sitting and chatting with friends.
Posted in Miscellaneous | No Comments »
Tuesday, December 11th, 2007
There’s something funny about the Danish lunch break. It doesn’t really exist. It’s 30 minutes of quick eating, a short chat and then straight back to work. Is this a good idea?
As an Englishman, I grew up in world where lunch is long and leisurely. In the UK, a one-hour lunch is considered the minumum and two hours is not unheard of. People use their lunch breaks to rest, read the newspaper or do some stuff in town. I remember my teenage years working on building sites where the one-hour lunch was the most wonderful time of day. Starving after a morning’s work, I’d eat slowly and then still have 25 minutes to find a quiet spot in the shade for a quick nap. Wonderful.
In Denmark, you barely have time to swallow before it’s back to work - which at first glance seems pretty paltry. But, there’s a huge upside to this. In the UK, it’s not unusual to start work at 9am and not get home until well past 6pm. Sure, you can enjoy a long lunch, but isn’t that time better spent at home with your family? With the short Danish lunch break, people often leave work around 4 pm - and have a full evening ahead of them.
There’s also the beauty of the Danish canteen. My brother was on a visit recently and I told him the story of a Danish friend of mine who took the quality of the canteen into consideration when taking a job. My brother was (a) shocked that this was important to him and (b) surprised that so many work places have a canteen. I guess if you only have 30 minutes to eat, you don’t have time to pop out to the sandwich shop - so having food provided is essential.
Posted in Miscellaneous | 2 Comments »
Monday, December 10th, 2007
Well, I’m not sure if it’s the absolute worst. But the English lyrics have got to come close! It starts off with a line that means absolutely nothing:
“I was not looking for arty-farty love”
What’s that all about? There are lots of types of love, but arty-farty is not one I’ve heard of.
This is followed by one bad cliche followed by another - topped off by the brilliantly conceived:
“The wuthering heights,
And the stormy nights”
(Poor Emily Brontë - and Kate Bush, for that matter.)
The song, called ‘10,000 Nights of Thunder’, is by the Danish band Alphabeat. It still gets so much air time in Denmark, which is pretty sad, don’t you think? But good on for them for making such a success out of a load of drivel. On the bright side, the music is fun, jolly and upbeat, which is maybe meant to cheer up radio listeners amid these dark, grey months.
What are your all-time worst song lyrics?
Posted in Miscellaneous | 8 Comments »
Monday, December 3rd, 2007
Sometimes the simplest ideas are just the best. And here is a great one. Visit FreeRice.com and you can practice your English vocabulary and learn new words.
And at the same time, you generate grains of rice to food programmes through the United Nations. The connection between English vocab and rice isn’t clear to me - but it doesn’t matter because the site is addictive and for a good cause.
It’s simple, you are given a word and have to choose the correct synonym from four options. And the site adjusts to your abilities, so the more you get right, the harder it gets. And each time you get an answer right, the site donates 20 grains of rice to the United Nations World Food Programme.
The concept is simple, too. The rice comes from sponsors who advertise on the site.
Go and try it! If you already know the answer, someone gets some rice. If you don’t know the answer, you learn a new word. It’s win-win.
Posted in Business, Miscellaneous | No Comments »
Tuesday, November 20th, 2007
Our old friend Aaron sent us word of a great link. normann copenhagen is “a design company - with an opinion” and a passion for plastic dogs. The blog shows interesting views from around the world and doesn’t hold its punches when it comes to saying what it thinks of what it sees.
The safety scissors particularly caught my attention - a great example of pointless packaging.
Check it out for some examples of good and bad design around Copenhagen and the globe.
Posted in Miscellaneous | 3 Comments »
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