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Archive for the ‘Miscellaneous’ Category

Whatever happened to the Danish lunch break?

Tuesday, December 11th, 2007

There’s something funny about the Danish lunch break. It doesn’t really exist. It’s 30 minutes of quick eating, a short chat and then straight back to work. Is this a good idea?

As an Englishman, I grew up in world where lunch is long and leisurely. In the UK, a one-hour lunch is considered the minumum and two hours is not unheard of. People use their lunch breaks to rest, read the newspaper or do some stuff in town. I remember my teenage years working on building sites where the one-hour lunch was the most wonderful time of day. Starving after a morning’s work, I’d eat slowly and then still have 25 minutes to find a quiet spot in the shade for a quick nap. Wonderful.

In Denmark, you barely have time to swallow before it’s back to work - which at first glance seems pretty paltry. But, there’s a huge upside to this. In the UK, it’s not unusual to start work at 9am and not get home until well past 6pm. Sure, you can enjoy a long lunch, but isn’t that time better spent at home with your family? With the short Danish lunch break, people often leave work around 4 pm - and have a full evening ahead of them.

There’s also the beauty of the Danish canteen. My brother was on a visit recently and I told him the story of a Danish friend of mine who took the quality of the canteen into consideration when taking a job. My brother was (a) shocked that this was important to him and (b) surprised that so many work places have a canteen. I guess if you only have 30 minutes to eat, you don’t have time to pop out to the sandwich shop - so having food provided is essential.



The worst song in the world

Monday, December 10th, 2007

Well, I’m not sure if it’s the absolute worst. But the English lyrics have got to come close! It starts off with a line that means absolutely nothing:

“I was not looking for arty-farty love”

What’s that all about? There are lots of types of love, but arty-farty is not one I’ve heard of.

This is followed by one bad cliche followed by another - topped off by the brilliantly conceived:

“The wuthering heights,
And the stormy nights”

(Poor Emily Brontë - and Kate Bush, for that matter.)

The song, called ‘10,000 Nights of Thunder’, is by the Danish band Alphabeat.  It still gets so much air time in Denmark, which is pretty sad, don’t you think? But good on for them for making such a success out of a load of drivel. On the bright side, the music is fun, jolly and upbeat, which is maybe meant to cheer up radio listeners amid these dark, grey months.

What are your all-time worst song lyrics?



Feed the world through words

Monday, December 3rd, 2007

Sometimes the simplest ideas are just the best. And here is a great one. Visit FreeRice.com and you can practice your English vocabulary and learn new words.

And at the same time, you generate grains of rice to food programmes through the United Nations. The connection between English vocab and rice isn’t clear to me - but it doesn’t matter because the site is addictive and for a good cause.

It’s simple, you are given a word and have to choose the correct synonym from four options. And the site adjusts to your abilities, so the more you get right, the harder it gets. And each time you get an answer right, the site donates 20 grains of rice to the United Nations World Food Programme.

The concept is simple, too. The rice comes from sponsors who advertise on the site.

Go and try it! If you already know the answer, someone gets some rice. If you don’t know the answer, you learn a new word. It’s win-win.



Designer’s blog with an attitude

Tuesday, November 20th, 2007

Our old friend Aaron sent us word of a great link. normann copenhagen is “a design company - with an opinion” and a passion for plastic dogs. The blog shows interesting views from around the world and doesn’t hold its punches when it comes to saying what it thinks of what it sees.

The safety scissors particularly caught my attention - a great example of pointless packaging.

Check it out for some examples of good and bad design around Copenhagen and the globe.



Eye for Image/FLSmidth Table Tennis Contest

Friday, November 16th, 2007

Last night we had our friends over from FLSmidth for a table tennis contest. In the weeks leading to the event there was plenty of competitive banter between the two camps (as we had previously played each other). But this time it was serious. There were more people on each side. A team strip (I mean shirts, not…you know…). Some snacks. And a trophy.

After a few practice games and some last-minute decisions about the rules, we were ready to go! Each game played was a doubles match, which meant that bodies quite often got in the way of each other (sorry Asya!), but the confusion over whose turn or serve it was added to the fun of the whole event.

The results were pretty close throughout the evening, but at 16:55 the FLS Warriors were trailing behind the EFI Bears by just one point. FLSmidth managed to pull it back so the scores were even. At 14 points each, both teams decided to give it their all. It was time to bring out the big guns…

Both teams put forward their best-performing players. The duo who could secure glory and the stunning trophy would surely be idols for table tennis players everywhere. It was Anders and Henrik versus Matt and David. As the four men picked up their bats and squared up to the table, you could have cut the atmosphere with a cheese slicer.

The game was fast and furious as each man played as if he was playing for his life. The table tennis ball flew in all directions, narrowly taking out a spectator’s (Shila’s) eye and causing each man to throw himself around the arena as he desperately fought for each point. Man and table tennis bat became one - it was like watching a scene from The Matrix. After notching up some well-earned points, Matt and David came through for the EFI Bears and claimed victory not just for themselves, but for the whole team.

The whole evening was really good fun and FLSmidth has promised us to a rematch so they have a chance to win the trophy next year. Thank you for coming over guys - we had a great laugh, and hope you did too!



Copywriting for the toilet

Friday, November 16th, 2007

I was sitting on the toilet at the office this morning and couldn’t help but notice the text on the packet of toilet paper beside me. Apparently, the toilet paper we use at work is T4 System. This is what is says on the pack:

Toilet Paper
Roll
T4 System

T4 System? This sounds pretty fancy, huh? Perhaps some amazing technology or cutting-edge new way of creating extra strength and absorbtion? No, it turns out that the T4 System decribes:

1. The number of sheets
2. The length of the roll
3. The height of the roll
4. The fact that it’s two ply

The T4 System? Isn’t good enough to simply write toilet paper and leave it at that?



What’s your secret?

Thursday, October 11th, 2007

For those of you who haven’t been there yet, it’s seriously worth visiting PostSecret. What started off as an art project has become ‘the largest advertisement-free blog on the web’ with well over 1 million hits. But that isn’t why I like it. I visit it because it’s human, funny and entertaining. And if I feel like it, I can take part.



A very Crowded House

Wednesday, October 10th, 2007

Last night I went to a concert by the New Zealand-Australian band, Crowded House. They have a fantastic stage presence – so it wasn’t just the music that was good - the way they interact with each other on stage made it a really memorable concert.

I’d seen Crowded House perform live once before, at Roskilde Festival, years ago.

What was different last night was not only the venue (Amager Bio is slightly more intimate than the dirt patch in front of the Orange Scene), but the audience.

We’d all paid money just to see Crowded House perform, so of course there were some very dedicated fans there.

As I scanned the audience, I couldn’t help pick out people that had to be New Zealanders or Australians among the many Danish faces, and we seemed to be quite strongly represented.

It struck me, standing in the middle of a sea of people that even though the accents of the band members, their charisma and lyrics are distinctly New Zealand/Australian, the band’s appeal extends way beyond those of us who share the same cultural background.

When they sung the opening lines of a song about the small North Island town where both the lead singer and my father were born, everyone was getting something out of it and really enjoying it.

That’s why I like going to concerts. They’re a cultural leveller.

I must remember to get to more.



Bob Dylan message cards – right idea, wrong generation?

Tuesday, October 9th, 2007

Most people (above a certain age) will recognize Dylan’s iconic 1965 video Subterranean Homesick Blues. To promote the release of Dylan’s greatest hits, the cue card sequence has been adapted so users can generate their own messages and send them to friends. Try it - it’s very neatly done.

So, will it work? My gut feeling is no. The average Dylan fan is around my dad’s age – and not computer savvy enough to send messages to friends through a pop video, however old the video is. No doubt the greatest hits album is aimed at new fans and people who simply want some Dylan in their collection, so the target audience for the ad campaign is not die-hard Dylan fans. But still, I’m not convinced. There are plenty of artists out there whose videos would be ripped by the million - but we’re looking at another generation.

By the way, I found out about this at MediaSoon – a great place to find out how the advertising industry is using new media and adapting old.



Norway or Denmark: what’s the difference?

Tuesday, September 18th, 2007

I recently moved to Norway after living in Denmark for four years. Now, when I return to Denmark, I’m often asked what differences there are between the two cultures. There are a lot - too many to explain here - but one thing that someone traveling from Denmark to Norway notices immediately is the level of service.

The first time I walked into a restaurant in Norway, I was greeted with a smile and had a menu in front of me the moment I sat down. The waitress confidently talked me through the dishes and took my drinks order. She was back with the drinks in a couple of minutes, ready to take my food order. I turned to my (Norwegian) girlfriend and said, “The service is amazing.” She raised her eyebrow and replied, “It’s just normal service; you’ve been in Denmark too long.”

Put simply: service is much better in Norway. And I’m not just referring to restaurants. I’ve found similar differences when dealing with my bank, the Norwegian tax system and my phone provider. So why is this?

I wonder if it’s something to do with Jante Law. According to the book Culture Smart Denmark by Mark Salmon, Jante Law is a set of social principles that stem from a 1933 novel. Written by a Norwegian/Danish writer, Jante Law had great impact in Scandinavia in general and echoes of it are still found in Denmark today, although it’s no longer so strong in Norway or Sweden. Essentially, Jante Law says that no one is better than anyone else. Could it be that this is interpreted to mean no person should ‘wait’ on another?

Can anyone shed any light on this for me?





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