Clairvoyant marketing
I’ve heard a lot of great expressions in meetings lately. Some from Danes, some from native English speakers.
As a copywriter, I’m fascinated by the new words and phrases that creep into the English language. It’s especially fun to monitor language-invention in the marketing field, where new terms come in and out of style faster than you can learn to say them.
Here are a few newbies I thought you’d enjoy:
“I don’t even want to crystal ball that.” Meaning: I can’t predict what will happen.
“It’s borderproof.” Meaning: It works well globally.
“Live the message.” Meaning: Don’t just say it, do it.
“Eval stage.” Meaning: The evaluation, pre-launch stage of product development.
Have you heard any marketing gems lately?
May 30th, 2007 at 3:20 pm
“The Internet is a confusing place and there is a real scamble going on out there to make sense of it”.
I think Aaron started a new marketing gem with the use of “scamble”. It must be a combination of “scampering” and “scramble”
Great newsletter by the way!
May 30th, 2007 at 4:16 pm
Great spot Michael - there is a proofreading job waiting for you here!
The only problem is you logged your comment under the wrong post!