Copywriting for the toilet
I was sitting on the toilet at the office this morning and couldn’t help but notice the text on the packet of toilet paper beside me. Apparently, the toilet paper we use at work is T4 System. This is what is says on the pack:
Toilet Paper
Roll
T4 System
T4 System? This sounds pretty fancy, huh? Perhaps some amazing technology or cutting-edge new way of creating extra strength and absorbtion? No, it turns out that the T4 System decribes:
1. The number of sheets
2. The length of the roll
3. The height of the roll
4. The fact that it’s two ply
The T4 System? Isn’t good enough to simply write toilet paper and leave it at that?
December 3rd, 2007 at 12:37 pm
And you wanna know the best part??? It’s the worst, thinnest, most brittle toilet paper I have EVER used! I don’t know what they recycle to make it but I might have to start using a French technique Nathalie told me about: bringing your own roll.
Might T4 also have to do with the fact that you have to use 4 times more than usual?