Comments on: Corporate blogging – a waste of time? http://www.eye-for-image.com/blog/corporate-blogging-%e2%80%93-a-waste-of-time/ THE blog for copywriters and communicators Tue, 06 Jan 2009 09:28:10 +0000 http://wordpress.org/?v=2.6.5 By: Fiona http://www.eye-for-image.com/blog/corporate-blogging-%e2%80%93-a-waste-of-time/#comment-138 Fiona Tue, 01 Apr 2008 09:16:41 +0000 http://www.eye-for-image.com/blog/?p=90#comment-138 PR agencies don't blog because they can't charge for paper and postage! PR agencies don’t blog because they can’t charge for paper and postage!

]]> By: Dan Elloway http://www.eye-for-image.com/blog/corporate-blogging-%e2%80%93-a-waste-of-time/#comment-137 Dan Elloway Mon, 31 Mar 2008 11:07:26 +0000 http://www.eye-for-image.com/blog/?p=90#comment-137 If we take Nathalie's statement about each corporation having at leat one blogger in its midst (and I can't see why we shouldn't, she's normally right!) then mine and David's comments above are good examples of it. The 'bloggers' will find the time and 'the others' won't. There's no judgement made here - it's just the way it seems to be. And in a way, it doesn't matter - as long as there's someone in the company to keep putting up posts reguarly, any posts by 'the others' are an added bonus. So the question remains, why don't more PR agencies have a Corporate Blog? I don't have an answer to that. If we take Nathalie’s statement about each corporation having at leat one blogger in its midst (and I can’t see why we shouldn’t, she’s normally right!) then mine and David’s comments above are good examples of it. The ‘bloggers’ will find the time and ‘the others’ won’t. There’s no judgement made here - it’s just the way it seems to be. And in a way, it doesn’t matter - as long as there’s someone in the company to keep putting up posts reguarly, any posts by ‘the others’ are an added bonus.

So the question remains, why don’t more PR agencies have a Corporate Blog?

I don’t have an answer to that.

]]> By: David Hoskin http://www.eye-for-image.com/blog/corporate-blogging-%e2%80%93-a-waste-of-time/#comment-134 David Hoskin Sat, 29 Mar 2008 09:33:04 +0000 http://www.eye-for-image.com/blog/?p=90#comment-134 What a great first blog, Nathalie! Thanks! And I guess I fall into "the others" group. I'd love to blog more, but my problem is most definitely time. My best ideas that I'd like to share on this blog come to me when I'm away from my computer: when I'm out running (lots of time to think there as I train for my first marathon!), driving, watching my kids at gymnastics, at the supermarket - or whatever. Sure, I could make a point of remembering my momentous thoughts and writing them up later, but as soon as I get to the office, the busy day takes over and, before I know it, the moment has passed. I'm delighted we made the effort to get this blog going - and that it's still an important part of our communications strategy. But for me personally, blogging comes after my family, staff, clients, and friends. So, you may ask, what am I doing blogging on a Saturday morning?? Well, everyone needs some downtime now and again ;-) What a great first blog, Nathalie! Thanks! And I guess I fall into “the others” group. I’d love to blog more, but my problem is most definitely time. My best ideas that I’d like to share on this blog come to me when I’m away from my computer: when I’m out running (lots of time to think there as I train for my first marathon!), driving, watching my kids at gymnastics, at the supermarket - or whatever. Sure, I could make a point of remembering my momentous thoughts and writing them up later, but as soon as I get to the office, the busy day takes over and, before I know it, the moment has passed.

I’m delighted we made the effort to get this blog going - and that it’s still an important part of our communications strategy. But for me personally, blogging comes after my family, staff, clients, and friends.

So, you may ask, what am I doing blogging on a Saturday morning?? Well, everyone needs some downtime now and again ;-)

]]> By: Dan Elloway http://www.eye-for-image.com/blog/corporate-blogging-%e2%80%93-a-waste-of-time/#comment-131 Dan Elloway Fri, 28 Mar 2008 13:38:58 +0000 http://www.eye-for-image.com/blog/?p=90#comment-131 I think the time factor is an excellent point here. Once a corporate blog is up and running, it takes very little time to keep it flowing. Ideally, you want a couple of new posts (or more) every week. Even in a small organisation with only four regular bloggers, that means one post per person every two weeks. If the company you work for can't spare 30 minutes out of your regular work fortnight, perhaps you should change jobs. I also find blogging a welcome break from my client work. Every now and again, it's nice to write something in my own voice about something I care about. I think the time factor is an excellent point here. Once a corporate blog is up and running, it takes very little time to keep it flowing. Ideally, you want a couple of new posts (or more) every week. Even in a small organisation with only four regular bloggers, that means one post per person every two weeks.

If the company you work for can’t spare 30 minutes out of your regular work fortnight, perhaps you should change jobs.

I also find blogging a welcome break from my client work. Every now and again, it’s nice to write something in my own voice about something I care about.

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