Check out this article about advertisers’ creative attempts to keep print ads alive. And a bit on how the web has changed the way the industry thinks about print ads.

Just earlier today, I saw an online ad for anti-wrinkle cream. I got to drag a bottle over a woman’s face and watch every imperfection disappear. With online ads engaging viewers in a whole new way, I can see why it’s hard for print ads to keep up.

Have you seen any great ads in your magazines lately?

I know I’m looking forward to hearing some new tunes when I open my next issue of Eurowoman.

This entry was posted on Tuesday, April 22nd, 2008 at 1:54 pm by Anastasya Partan and is filed under Communication, Online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.