Comments on: Eye for Image goes to the races http://www.eye-for-image.com/blog/eye-for-image-goes-to-the-races/ THE blog for copywriters and communicators Wed, 07 Jan 2009 02:01:32 +0000 http://wordpress.org/?v=2.6.5 By: David Hoskin http://www.eye-for-image.com/blog/eye-for-image-goes-to-the-races/#comment-40 David Hoskin Sat, 08 Sep 2007 10:08:33 +0000 http://ready6.dev.visionteam.dk/blog/?p=43#comment-40 This was my first time at the DHL run. What a great event! I've participated in many 'fun runs', such as Denmark's famous Eremitage Run, but there is something particularly special about this one. It's mainly businesses and organizations that participate with one or more teams. So it's clear that many use it as a sort of teambuilding event. That's great in itself, but what makes this unique is that all these different companies are teambuilding at the same time, in the same place, and in the same way. As a participant, you can't help but observe the positive energy (even after the run) emanating from everyone. There is a real sense of togetherness. Remembering that this is a business event, I think it says something about the way Danes do business together. Of course, work is serious stuff, but the Danes are good at balancing professional life with fun. Of course, just about every company uses the event to promote itself in one way or another. And why not? The group with the biggest bang this year - on the day we participated - was clearly the Novo group: Novo Nordisk , NNE and NNIT. Apart from making it around the 5 km course in a reasonable time, it was no mean feat dodging all the red, blue or white t-shirts! So, maybe next year we'll start training a little earlier and see how many more Novo people we can show the back of our t-shirts to! This was my first time at the DHL run. What a great event! I’ve participated in many ‘fun runs’, such as Denmark’s famous Eremitage Run, but there is something particularly special about this one.

It’s mainly businesses and organizations that participate with one or more teams. So it’s clear that many use it as a sort of teambuilding event. That’s great in itself, but what makes this unique is that all these different companies are teambuilding at the same time, in the same place, and in the same way.

As a participant, you can’t help but observe the positive energy (even after the run) emanating from everyone. There is a real sense of togetherness. Remembering that this is a business event, I think it says something about the way Danes do business together. Of course, work is serious stuff, but the Danes are good at balancing professional life with fun.

Of course, just about every company uses the event to promote itself in one way or another. And why not? The group with the biggest bang this year - on the day we participated - was clearly the Novo group: Novo Nordisk , NNE and NNIT. Apart from making it around the 5 km course in a reasonable time, it was no mean feat dodging all the red, blue or white t-shirts!

So, maybe next year we’ll start training a little earlier and see how many more Novo people we can show the back of our t-shirts to!

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