How Dell learned to take its customers seriously
Here’s an interesting story about how a huge global organization was brought down to earth (and nearly to its knees) by a humble blogger. And how it decided that instead of fighting against the tide, it would learn to swim with it.
For the full story, click here.
October 24th, 2007 at 8:29 am
I still get the impression that Dell has come out of this smelling of roses whereas, in fact, in places it still stinks of ‘you know what’. They’ve made a great deal of effort to swim with the tide to deal with some bloggers’ problems and turn the online PR tide, but the majority of their long-suffering customers don’t appear to have benefited from this ‘new-born Dell’.