How strong are your ‘green’ credentials?
You can’t get away from it. It’s always on the news, it’s at the movies, and every time you look out the window. Climate change.
The issue is now widely acknowledged as a global problem affecting us all, and people are starting to be more aware of what they’re doing and how they can make a difference.
As consumers, we want to know that the companies we’re lining the pockets of are also doing their bit. Our latest Wordspin article gives some suggestions on how to develop a green branding strategy that will stand up to consumer scrutiny. With people keen to know exactly what companies are doing in their daily operations to make a difference, companies can no longer get away with simply paying lip service to the issue.
So has your company’s brand gone green? Or do you think this is just another flash in the marketing pan?
