Jargon generator
My colleague Anastasya blogged last month about some of the marketing phrases that had amused her.
Expressions like ‘blue-sky thinking’, and ‘reinvent the wheel’ are commonplace in certain sectors of the business world. Personally I can’t stand them. There is a word in English which sums them up for me. . . corny. It means trite, or needlessly dramatic.
Another bugbear of mine is jargon. My one self-imposed rule as a copywriter is ‘keep things simple’. But all too often I encounter text that looks like a set of random words that have fallen out of a dictionary.
It can be quite amusing sometimes trying to deconstruct sentences as obtuse as: “Expediting this value chain requires optimal synergistic leveraging of the entire back-end processing systems.”
OK, I made that one up but the Plain English Campaign has some real-life examples that will make you smile.
Something else I came across this week was Apple’s hilarious corporate jargon lorem ipsum generator.
A must for graphic designers with a sense of humour!
