Jetpooling for ex-execs
JetBlue has just launched what has got to be one of the cleverest ad campaigns of the recession. Its “Welcome Bigwigs” campaign targets all those former c-level execs that are no longer enjoying fancy hotels and private jets. The low cost airline has cheekily found a way to poke fun at the people whose lavish lifestyles were financed by the very recklessness that brought them down.
Few companies have been able to humorously address the current economic situation. There’s of course a good reason for that – it’s not funny. But we can all get a laugh out of the super rich needing to downscale and “jetpool” with the rest of us.
JetBlue’s emphasis on frugality is directed to all “Hedge Fund Managers, Big Investment Bankers, Moguls, Tycoons” and others who “might be rethinking that next trip on a private jet … ” and the in-flight entertainment includes only a few of the “business news channels that can be complete bummers.”
Oh, and their free “potato chips are not a government bailout and there are no strings attached.”
The print ad is below, but click here for the website.
