Not as scary as it seems!
A blog is only interesting if you’ve got something to say – something you think is important enough to share with your audience. So when it comes to corporate blogging, the goal must be to blog about topics of interest to the customers – and preferably to get them to comment get into a dialogue.
We know that many of our customers read our blog, but very few actually comment. This goes particularly for the Danish part of our audience. Why is that?
- Because we write in English?
- Because it’s hard to find the time?
- Because the topics aren’t relevant?
- Because the idea of blogging and displaying one’s opinion to the public still takes some getting used to for many people?
Some people are natural bloggers and quickly latch onto a debate. Others are simply not. Even our staff of international copywriters is split into two groups – the bloggers and “the others”. I’m one of “the others”, and the above reasons have kept me from blogging and from commenting on others’ blogs, even though I’ve found the topics really interesting.
However, having written two blog entries now, I’ve come to realize that blogging isn’t as scary as it seems. I might even comment on a blog entry sometime soon!
What are your reasons?
So – to all of you out there who read our blog, but don’t comment: what are your reasons? I’d love to hear them – I know now that mine weren’t half as good as I thought…
