Refreshing speed from a refreshing drinks company
Over the last week, I’ve been doing some work for Carlsberg. The task is for The Brew, the company newsletter, and has involved writing two articles based on three interviews.
After completing the interviews, I sent my first drafts for review. And each time, I received feedback from the interviewees the same day (in one case, within an hour). It’s wonderful to write for a company that is so swift in replying. The benefit for Carlsberg is that their texts are still fresh in my mind when I implement the changes and suggestions.
These aren’t the first articles I’ve written for Carlsberg. And every time, the people there have responded quickly and positively.
It seems like the work practices are as refreshing as the product!
August 13th, 2007 at 4:11 pm
Mmmm, I quite fancy a bottle of Hof now you mention it!
August 26th, 2007 at 10:24 pm
Doesn’t it make the job so much easier when the collaboration between writer and client is rapid?
Unfortunately, it’s not always the case - particularly when we’re writing case stories. More often than not, it’s not our client’s fault. It’s usually the subject of the case story who drags his or her heels.
What this person often doesn’t appreciate is that a lot of effort has gone into getting the details right and finding the spark for a compelling case story. If it sits in an inbox for several weeks before being opened, it’s hard for the writer to maintain enthusiasm for that story. (In the meantime, there are new compelling stories to be written.)
Anyone got any advice on how we can keep the collaboration swift and everyone enthused?