Comments on: Refreshing speed from a refreshing drinks company http://www.eye-for-image.com/blog/refreshing-speed-from-a-refreshing-drinks-company/ THE blog for copywriters and communicators Wed, 07 Jan 2009 02:21:41 +0000 http://wordpress.org/?v=2.6.5 By: David Hoskin http://www.eye-for-image.com/blog/refreshing-speed-from-a-refreshing-drinks-company/#comment-31 David Hoskin Sun, 26 Aug 2007 20:24:17 +0000 http://ready6.dev.visionteam.dk/blog/?p=36#comment-31 Doesn't it make the job so much easier when the collaboration between writer and client is rapid? Unfortunately, it's not always the case - particularly when we're writing case stories. More often than not, it's not our client's fault. It's usually the subject of the case story who drags his or her heels. What this person often doesn't appreciate is that a lot of effort has gone into getting the details right and finding the spark for a compelling case story. If it sits in an inbox for several weeks before being opened, it's hard for the writer to maintain enthusiasm for that story. (In the meantime, there are new compelling stories to be written.) Anyone got any advice on how we can keep the collaboration swift and everyone enthused? Doesn’t it make the job so much easier when the collaboration between writer and client is rapid?

Unfortunately, it’s not always the case - particularly when we’re writing case stories. More often than not, it’s not our client’s fault. It’s usually the subject of the case story who drags his or her heels.

What this person often doesn’t appreciate is that a lot of effort has gone into getting the details right and finding the spark for a compelling case story. If it sits in an inbox for several weeks before being opened, it’s hard for the writer to maintain enthusiasm for that story. (In the meantime, there are new compelling stories to be written.)

Anyone got any advice on how we can keep the collaboration swift and everyone enthused?

]]> By: Aaron http://www.eye-for-image.com/blog/refreshing-speed-from-a-refreshing-drinks-company/#comment-32 Aaron Mon, 13 Aug 2007 14:11:31 +0000 http://ready6.dev.visionteam.dk/blog/?p=36#comment-32 Mmmm, I quite fancy a bottle of Hof now you mention it! Mmmm, I quite fancy a bottle of Hof now you mention it!

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