Comments on: Sometimes you just know! http://www.eye-for-image.com/blog/sometimes-you-just-know/ THE blog for copywriters and communicators Tue, 06 Jan 2009 06:37:18 +0000 http://wordpress.org/?v=2.6.5 By: Dan Elloway http://www.eye-for-image.com/blog/sometimes-you-just-know/#comment-4 Dan Elloway Tue, 22 May 2007 08:23:50 +0000 http://ready6.dev.visionteam.dk/blog/?p=7#comment-4 Although I agree that flow is a very difficult to explain to someone, I do not think that it can simply be put aside as a matter of taste. Flow is the structure that holds a piece of writing together, and is essential for any piece of good writing. Flow is all about clarity. It guides the reader through a piece of text, letting them know where they are going and why, and leading them to the conclusion. Without flow, the reader is often left confused, not sure how thoughts or arguments fit together. This is why it’s so important to have another person look at any piece of writing you’ve done. Because while the links between arguments may be obvious to you, they often aren’t for a reader – and it usually takes an objective eye to realize this. So, however hard it is to convince someone that their writing just doesn’t flow – it’s something that we have to do. Although I agree that flow is a very difficult to explain to someone, I do not think that it can simply be put aside as a matter of taste. Flow is the structure that holds a piece of writing together, and is essential for any piece of good writing. Flow is all about clarity. It guides the reader through a piece of text, letting them know where they are going and why, and leading them to the conclusion. Without flow, the reader is often left confused, not sure how thoughts or arguments fit together.

This is why it’s so important to have another person look at any piece of writing you’ve done. Because while the links between arguments may be obvious to you, they often aren’t for a reader – and it usually takes an objective eye to realize this. So, however hard it is to convince someone that their writing just doesn’t flow – it’s something that we have to do.

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