EYE FOR IMAGE
WORDSPIN
BLOG

EYE FOR IMAGE

Svanemøllevej 25
DK-2100 Copenhagen
Tel.: +45 4492 4444
Fax.: +45 4492 4441
contact(at)eye-for-image.com

Eye for Image Blog

Tagline tool

A tool: (noun) a person who is impressionable, easily used by others; LOSER; WANNA-BE. “That guy is such a tool. He would do anything to be accepted.” (www.onlineslangdictionary.com)

A tool: (Noun) An idiot, a contemptible person. (The dictionary of slang)

The word tool has long been used in both the UK and US to describe someone in negative terms. It can even be heard in classic films, such as the 1987 comedy Withnail & I (When Withnail is pulled over by the police speeding on the motorway, ‘I’ comments, “You’re full of sctoch you silly tool”.)

So why am I telling you this?

Yesterday I read the tagline on the packaging of my new salad dressing shaker from Evasolo:

From Drop Box

As you can see, the packaging even includes a photo and the names of the two tools who designed the product. But don’t be put off, it really is a good product.



Leave a Reply