Talk with people, not at them
In my last post I touched on recruitment, arguing that companies hoping to recruit the brightest and best needed to move with the times and embrace the world of social media.
I was a bit pressed for time and didn’t add in much in the way of references so I thought I’d try and make amends by pointing you in the direction of this post from Silicon Valley PR professional, Brian Solis.
The premise of his argument?
‘We’re witnessing the shift from B2B and B2C to P2P (peer to peer) marketing - or better described as conversations between people, and not companies doing their best impression of adults in the Peanuts cartoons as they talk to audiences in a monotone, robotic, insincere voice. . .’
Have a read of his post, Conversational Marketing Versus Market Conversations.
