Comments on: The personal touch http://www.eye-for-image.com/blog/the-personal-touch/ THE blog for copywriters and communicators Wed, 07 Jan 2009 05:12:53 +0000 http://wordpress.org/?v=2.6.5 By: CB http://www.eye-for-image.com/blog/the-personal-touch/#comment-22 CB Tue, 17 Jul 2007 11:28:14 +0000 http://ready6.dev.visionteam.dk/blog/?p=26#comment-22 Breaking the mould with these pages should be one of the first pieces of advice given to companies when they're working up/reworking a site. A refreshing, outward-looking about us page breathes life into what is, on the majority of sites, a very terse, boring page. It needs to reflect the 'why we do/love doing what we do and what we're aiming for' - that's what I go for when I'm writing them. Bring out the passion of the client for their business and delivering what the client wants, not the 'oh well, everybody else has one of these pages so I suppose we'd better dump a poorly reworked version of our mission statement or company history in here; why bother? Get them excited about themselves again. It works :) Breaking the mould with these pages should be one of the first pieces of advice given to companies when they’re working up/reworking a site.

A refreshing, outward-looking about us page breathes life into what is, on the majority of sites, a very terse, boring page. It needs to reflect the ‘why we do/love doing what we do and what we’re aiming for’ - that’s what I go for when I’m writing them.

Bring out the passion of the client for their business and delivering what the client wants, not the ‘oh well, everybody else has one of these pages so I suppose we’d better dump a poorly reworked version of our mission statement or company history in here; why bother? Get them excited about themselves again. It works :)

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