Comments on: To blog or not to blog? http://www.eye-for-image.com/blog/to-blog-or-not-to-blog/ THE blog for copywriters and communicators Tue, 06 Jan 2009 23:48:22 +0000 http://wordpress.org/?v=2.6.5 By: Jonathan Winch http://www.eye-for-image.com/blog/to-blog-or-not-to-blog/#comment-37 Jonathan Winch Sat, 08 Sep 2007 09:16:29 +0000 http://ready6.dev.visionteam.dk/blog/?p=42#comment-37 I was out at a medical industry client the other day. That's one of the most secretive, conservative and safety-conscious industries around. They hadn't thought of blogging, but really liked the idea they more they considered it. The big attraction was that it would enable them show a more human side to their business that could attract new employees or customers. If a company has good people who believe in its work, then blogging is a great way of bringing this to life instead of via static marketing statements on the website. I was out at a medical industry client the other day. That’s one of the most secretive, conservative and safety-conscious industries around. They hadn’t thought of blogging, but really liked the idea they more they considered it. The big attraction was that it would enable them show a more human side to their business that could attract new employees or customers. If a company has good people who believe in its work, then blogging is a great way of bringing this to life instead of via static marketing statements on the website.

]]> By: David Hoskin http://www.eye-for-image.com/blog/to-blog-or-not-to-blog/#comment-39 David Hoskin Thu, 06 Sep 2007 18:43:43 +0000 http://ready6.dev.visionteam.dk/blog/?p=42#comment-39 Despite what Steve Ballmer says, I think that what stops people from blogging is trying to get a balance between the individual's personal opinions and the 'approved' opinions of the company. It's probably because a company's marketing messages for traditional business media usually need to go through predefined approval channels. Many people seem to be scared of talking on behalf of the company and this new-found freedom. Are you? We'd love to hear about your experiences! Despite what Steve Ballmer says, I think that what stops people from blogging is trying to get a balance between the individual’s personal opinions and the ‘approved’ opinions of the company. It’s probably because a company’s marketing messages for traditional business media usually need to go through predefined approval channels.

Many people seem to be scared of talking on behalf of the company and this new-found freedom. Are you? We’d love to hear about your experiences!

]]> By: Dan Elloway http://www.eye-for-image.com/blog/to-blog-or-not-to-blog/#comment-38 Dan Elloway Thu, 06 Sep 2007 10:21:51 +0000 http://ready6.dev.visionteam.dk/blog/?p=42#comment-38 I've often heard the concern that companies won't be able to control what their employees will say about them on a blog. It's refreshing to hear the Micorsoft CEO make this point: "We trust our people to represent our company. That’s what they are paid to do. If they didn’t want to be here, they wouldn’t be here." If you've got a company that your employees are proud off - let them tell people! I’ve often heard the concern that companies won’t be able to control what their employees will say about them on a blog. It’s refreshing to hear the Micorsoft CEO make this point:

“We trust our people to represent our company. That’s what they are paid to do. If they didn’t want to be here, they wouldn’t be here.”

If you’ve got a company that your employees are proud off - let them tell people!

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