The Danish jewelry manufacturer Lise Aagaard Copenhagen A/S has developed a small jewelry business into a worldwide success. The company’s unique Trollbeads are sold in 43 countries, and are so popular that even its competitor PANDORA (also Danish) is using them. In fact, PANDORA Jewelry is trying to terminate a contract between the two companies which will guarantee Lise Aagaard earnings in the region of DKK 385 million by the year 2030. Now is this cool-hearted business or is it the infamous Danish Jantelov in action?

This entry was posted on Wednesday, March 3rd, 2010 at 9:15 am by David Hoskin and is filed under Business, Global Denmark. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.