How does a team of writers and marketing folk get ready for a race? Is it with lunges, stretches, and hours of training?

Not so much – unless you count brainstorming as intense mental training. Let’s just say we stretched our creativity instead. It started with one rebellious mind trying to figure out what DHL stood for and coming up with:

Dopey Hoboe Limp (we’re still waiting for a demonstration)

And that just got the ball rolling. Within minutes, the entire office was cracking up as our mailboxes filled with brilliant variations, including:

David Hoskin Lunge (our CEO is known for taking gigantic jumps over tree roots that get in his way)

Ditzy Hooray Line (which the cheerleaders executed with glee that evening in Fælledparken)

Don’t Hurry, Losers (from a skeptic in the writers’ room)

Do Hurried Loping (to lope means to run or ride with a steady, easy gait – an apt description for team Eye for Image, we think)

Det Hedder Løbe, ikke Gå! (addressed to competing teams, of course)

We hope DHL (which is named after its founders Dalsey, Hillblom and Lynn) won’t take offense.

Got another creative spin on DHL? Post it here!

This entry was posted on Monday, September 15th, 2008 at 2:00 pm by Anastasya Partan and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.