Comments on: When advertisers fall in love – with themselves http://www.eye-for-image.com/blog/when-advertisers-fall-in-love-%e2%80%93-with-themselves/ THE blog for copywriters and communicators Tue, 07 Sep 2010 01:04:29 +0000 http://wordpress.org/?v=2.6.5 By: Robin http://www.eye-for-image.com/blog/when-advertisers-fall-in-love-%e2%80%93-with-themselves/#comment-54 Robin Thu, 27 Sep 2007 15:13:08 +0000 http://ready6.dev.visionteam.dk/blog/?p=50#comment-54 Crikey - how long you been living here? I Denmark you can take a piece of wood, bend it, call it a chair, convince an audience and become famous. Ever been to the local dump? You can start a business on chuck-aways that can only be faulted because they are out of fashion. Values here are very different to other places. It's a bit ironic that I often see "new" products that I knew 25 years ago overseas and I see "old" products here that are no more than two years old. If the consumer has buying power, which they do have today, then it's only a matter of playing the convincing game. Crikey - how long you been living here? I Denmark you can take a piece of wood, bend it, call it a chair, convince an audience and become famous.

Ever been to the local dump? You can start a business on chuck-aways that can only be faulted because they are out of fashion.

Values here are very different to other places. It’s a bit ironic that I often see “new” products that I knew 25 years ago overseas and I see “old” products here that are no more than two years old.

If the consumer has buying power, which they do have today, then it’s only a matter of playing the convincing game.

]]> By: Dan Elloway http://www.eye-for-image.com/blog/when-advertisers-fall-in-love-%e2%80%93-with-themselves/#comment-53 Dan Elloway Thu, 27 Sep 2007 10:53:35 +0000 http://ready6.dev.visionteam.dk/blog/?p=50#comment-53 There's something wonderfully concrete about the new positioning: developing “solid household products that retain their beauty and performance for up to 20 years”. There's very little chance of people misunderstanding this statement. We all understand 'solid' and we know the products have to keep their looks and keep functioning for 20 years. It's a statement that employees, customers and re-sellers can all grasp. More power to the concrete! There’s something wonderfully concrete about the new positioning: developing “solid household products that retain their beauty and performance for up to 20 years”. There’s very little chance of people misunderstanding this statement. We all understand ’solid’ and we know the products have to keep their looks and keep functioning for 20 years. It’s a statement that employees, customers and re-sellers can all grasp.

More power to the concrete!

]]>