Who said what about Iceland?
Recently I was invited to Iceland to talk at a conference about the country’s image, in particular in relation to its current financial struggles. The conference was hosted by the Trade Council of Iceland, the Public Relations Society of Iceland, the Icelandic Tourist Board and others. I was one of several speakers, foreign and local. (Read a report about the conference.)
One of the highlights of the conference was the announcement of the results of a survey about the image of Iceland as a travel destination. In the following weeks, some travel websites reported on the survey findings.
Here are links to some of them:
enewswire
Icenews
Holiday Hypermarket
Travelmole
Travelbite
Opodo
As you’ll see, some of these reports attribute the survey to Eye for Image. However, I’d like to put the record straight by saying that the actual survey carried out in Denmark, Germany and the UK on Iceland as a travel destination was carried out by the Icelandic consultancy, ParX Business Consulting.
My own contribution to the conference was to give an “outsider’s” impression of the brand of Iceland based on what people and media around the world had been saying. I carried out my own research and media monitoring in the weeks leading up to the conference. I then offered some perspectives on what this might mean to the brand of Iceland as the country looks to recover from its struggles.
Despite the confusion about who did the travel destination survey, I was quoted in several news reports. And I can confirm that I did say these things!
If you’d like to know more, you’re welcome to get in touch with me.
