New office treads in H. C. Andersen’s footsteps
June 2010 - We’re moving in August. We’ll still be in the centre of Copenhagen, but the new office will give us more space to house our expanding team of copywriters, designers and communications strategists. Appropriately, the building has strong links to H. C. Andersen, unarguably Denmark’s most internationally recognised writer.
Sweet shop gets H. C. Andersen ode
Renowned sweet and cake maker, Christian Frederik Bredo Grandjean, built his own cake shop at Bredgade 4 in 1853 – and the shop was often visited by actors and musicians from the Royal Theatre (Det Kongelige Teater). Among the visitors was H. C. Andersen, a family friend of the Grandjean’s who, apparently, got his cakes for free.
H. C. Andersen wrote a song for the building’s inauguration, called Ved Kransens hejsning på Grandjeans nye gård (By the garland hoisting at Grandjean’s new court).
Today, the four-storey building is owned by the great-great-grandsons of Christian Frederik Bredo Grandjean. Cakes are no longer sold from a shop downstairs, but if you pop by for a visit, we’ll do our best to supply something sweet.
You can read more about the building and its links to H. C. Andersen
here (in Danish).
We’re moving on 1 August
From 1 August we’ll have a new address and office (our phone numbers will stay the same). If you’re in the area, please drop in and say hello.
Eye for Image’s new office:
Bredgade 4, 2. tv.
1260 Copenhagen K
Find it on
Krak.
Michael Best joins Eye for Image as Creative Director and Partner
March 2010 – Eye for Image now offers the full range of communications services, from copywriting and communications strategies to creative concepts and design, and we’re pleased to welcome Michael Best as Creative Director and Partner.
Michael brings 21 years of experience as an innovation consultant and creative director in the USA and Denmark. An accomplished photographer, designer and communicator, his projects range from branding and identity campaigns to online marketing systems and first-in-class internet portals.
Michael’s portfolio includes co-managing a major prototype project for the US Defense Department to develop a supply chain internet portal for the United States Air Force. At Eye for Image, he works closely with clients to develop inspiring visuals and design concepts for their corporate materials.
“As one of Europe’s largest copywriting agencies, Eye for Image has had a rather special position in Denmark. However, over time we’ve been drawn into projects requiring other skills. So it’s been a natural move for us to begin providing more elements companies need to achieve a competitive, world-class profile – and increase their international sales”, explains David Hoskin, co-founder of Eye for Image.
“In Michael, we’ve found a Creative Director who is passionate about design and has extensive experience creating communications solutions targeting an international audience.”
Read more about Michael Best.
Eye for Image now a full-service communications agency focused on international markets
November 2009 – Companies that need to connect with international audiences can now get the full-package, including copywriting, creative concepts and design, from one internationally staffed Danish-based communications agency.
Read more to see how the move could improve your international communications.
Happy holiday season from all of us at Eye for Image
No-one can hide from it. 2009 has been a challenging year for many businesses. Like others, we’ve had to make some careful decisions about how best to navigate the changing face of the economy and business communications.
But despite its challenges, 2009 has led to some exciting changes at Eye for Image. We’ve welcomed new faces, some of whom bring a new type of skill to the team. We did this so we could offer our clients a full communications service, adding traditional and multi-media design to our core skill of copywriting.
So we’re looking forward to 2010!
In addition to the many exciting international communications challenges we’ve worked on during the year, there’ve been other highlights:
See you in 2010. Until then, enjoy the holiday season.
THINK INTERNATIONAL II seminar
September 2009 –
Around 40 marketing and communications professionals gathered for Eye for Image’s second THINK INTERNATIONAL seminar.
The event took place at Asia House in Copenhagen on Tuesday 15 September 2009 and was based around presentations from Danisco, Damco and Eye for Image.
Read more about the seminar and the speakers, and see some photos from the event...
Running the DHL Relay Race
August 2009 – Previous DHL Relay Race experience tells us that we don’t run quite as fast as we write, but we never give up trying.
If you're running on
Wednesday 2 September – or if you've come along to cheer for your colleagues – come and meet us in Blok 48.
Read more and check out the map...
Forget Danish modesty.
Tell the world why your product is best!
June 2009 – At a conference for Danish companies aiming for international growth, Eye for Image's David Hoskin offered advice on how businesses can plan their communications with an international mindset from the outset.
Called "Global Business Day 2009", the event was arranged by
Business Link Greater Copenhagen.
For a full report (in Danish) about the conference, including an excellent summary of David's talk (page 18),
read the online magazine.
If you'd like to know more (or, for example, you can't read the magazine because it's in Danish), please
contact us.
Iceland's image still strong
May 2009 – At a conference in Reykjavík held by the Trade Council of Iceland, David Hoskin gave his analysis of the current image of Iceland seen through the eyes of the international media.
Read the Iceland Review – Online
Eye for Image to speak at Global Business Day 2009
May 2009 – Arranged by Væksthus Hovedstadsregionen, this one-day event on 12 June 2009 is for any Danish business that wants to sell products and services internationally.
It features a number of high-profile speakers, including Eye for Image's David Hoskin.
Read more...
Good sponsorship starts in the local community
January 2009 – Ever seen a ten-year-old do a double front somersault with a twist? Or a Barani ball out? It’s quite a feat. And these were just some of the jumps we saw the kids at the GHG gymnastics club do when we visited them.
An inspiring example of what can be achieved in local communities, GHG has dedicated trainers and is full of talented youngsters. Like Samsung, Føtex and Danske Bank, Eye for Image supports the club as Gold sponsor.
Read more about our sponsorship...
Happy holidays
December 2008 – As the year draws to a close, everyone at Eye for Image would like to wish you a happy holiday season.
We look forward to working with you in 2009.
2008 has been yet another fun and exciting year for us:
- We celebrated our 5th birthday
- Fiona Tod became business manager
- Jonathan Winch became head of strategic planning services
- We changed our tagline to “Concepts. Content. Coaching.”
- We launched our Think International seminar series
- Our website got an overhaul
- We initiated a World-Class Communicators group on LinkedIn
- We added six goldfish and two fatboys to our team – they may not be great copywriters, but they work well with our color scheme
Below you can read about some of the other things that went on at Eye for Image during 2008.
Happy holidays!
Carlsberg, FLSmidth and Coloplast
“think international” at Eye for Image
November 2008 – Thirty-five marketing and communications professionals met at Eye for Image’s “Think International” seminar in Østerbro on 5 November 2008, to hear Carlsberg, FLSmidth and Coloplast share their views and some key tools that help their companies think – and act – in the highly competitive international arena.
Read more about the event...
Eye for Image strengthens strategic planning
November 2008 – One of Denmark’s top international marketing profiles, Jonathan Winch, is now heading up Eye for Image's strategic services team.
With our new services, we're able to focus more strongly on helping our clients to develop messaging or communications platforms, position their company or division, build brand platforms, create powerful stories to boost their brand, and much more.
Read the
press release or find out more about our new
strategic services...
New network helps entrepreneurs face marketing challenges
October 2008 – Sales and marketing are the biggest challenges facing entrepreneurs, according to new research by Wilke.
A recently established network has set out to help Denmark's most promising B2B companies. Called BLUEeye, the network offers a communications starter kit that gives new companies everything they need to start marketing at home and abroad – giving it the best opportunity for growth.
BLUEeye is a partnership between Eye for Image, Blue Business, Blue Business Dialog, Peter Windfeld, Cato Kommunikation, Paprika and Xtendit.
Check out the
BLUEeye website or read the articles
"Nyt netværk vil forbedre iværksætteres salg" (Erhvervsbladet) and
"Nyt markedsførings-netværk ser lyset" (Markedsføring).
SAP chooses Eye for Image
May 2008 – SAP Nordic is a recently established group that unites the software giant’s companies across the Nordic and Baltic countries. They needed a unique website for each country that showed the size of SAP and appealed to small and mid-size customers who want next-door support – and contacted Eye for Image.
Read the articles in
Børsen and
Markedsføring about how we helped SAP develop pan-Nordic web content, or find out
how we approached the task.
A better service for less money
April 2008 – Sounds good, huh? But is it possible when it comes to copywriting?
Many of our customers seem to think it is – and Sennheiser is the latest one to enter a long-term service contract with us to ensure more efficient supplier management. So, could this be the death of supplier juggling?
Read the full article to find out more.
Eye for Image boosts FLSmidth’s international communications
February 2008 – FLSmidth, a leading supplier to the cement and minerals industries, has extended its partnership with communications agency Eye for Image, by signing a retainer agreement for all of its English-language marketing and communications materials.
Read the full press release...
